Typography
Type & Font Choices
There are over half a million fonts in the world. While most of the web is built upon a handful of popular font types, there’s lots of room to pick a unique path.
Since fonts are also visual elements, you can use them as psychological elements to paint a narrative that supports your site’s efforts.
Like other design elements, fonts influence how readers perceive the text, a product, or even the entire website. Therefore, proper font choices fuel your site’s user experience and ultimately affect the design side of your conversion rate optimization.
Typography is an essential aspect of visual communication, influencing the way we perceive and interpret information. Font psychology, a sub-discipline of typography, is the study of how different typefaces impact human emotions and perception. This field of research aims to understand the psychological effects of various fonts to improve the efficacy of design and communication. By examining the subtle cues and connotations associated with different typefaces, designers and communicators can make more informed decisions to evoke specific emotions or reactions from their target audience.
Manrope
Headings are always done with Manrope
Manrope Is A Modern Sans-serif Font.
Digits in Manrope font are perfect for interface design and numeric data, such as phone numbers, card numbers, watch faces, etc.
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Diligent Marketing Solutions
Diligent Marketing Solutions
Diligent Marketing Solutions
Diligent Marketing Solutions
Diligent Marketing Solutions
Diligent Marketing Solutions
Diligent Marketing Solutions
Font weight 200
Font weight 300
Font weight 400
Font weight 500
Font weight 600
Font weight 700
Font weight 800
Roboto
Body copy is always done with Roboto
There are over half a million fonts in the world. While most of the web is built upon a handful of popular font types, there’s lots of room to pick a unique path. Since fonts are also visual elements, you can use them as psychological elements to paint a narrative that supports your site’s efforts.
Like other design elements, fonts influence how readers perceive the text, a product, or even the entire website. Therefore, proper font choices fuel your site’s user experience and ultimately affect the design side of your conversion rate optimization.
Typography is an essential aspect of visual communication, influencing the way we perceive and interpret information. Font psychology, a sub-discipline of typography, is the study of how different typefaces impact human emotions and perception. This field of research aims to understand the psychological effects of various fonts to improve the efficacy of design and communication. By examining the subtle cues and connotations associated with different typefaces, designers and communicators can make more informed decisions to evoke specific emotions or reactions from their target audience.
Add Your Heading Text Here
Sans-serif fonts lack the “serifs” that the serif font styles have. Therefore, sans-serif fonts can be efficiently used in modern devices because the letters require less space. However, these fonts also embody cleanliness and clarity, which mainly shows for companies that have straightforward agendas and no fluff around them.
Add Your Heading Text Here
What typically describes sans-serif fonts?
Clean-looking
Clarity
Modern
Efficient
Straightforwardness
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One of the most straightforward ways to direct readers’ attention is to emphasize specific words, sentences, or paragraphs. The most common way to add emphasis is making the text bold and therefore widening the letters to naturally attract attention. The other used means include Italics, Underline, and Strikethrough. It’s also not unheard of to change the font and size to bring certain parts to the visitors’ attention.
Add Your Heading Text Here
Color psychology is another branch that focuses on how different colors work on various levels in the human psyche. While the majority of the color psychology field focuses on graphical elements and visual recreations, fonts can also benefit from colors and their respective perceptions to the user.
Font Hierarchy Increases Readability
The most common element for creating a font hierarchy is size; the larger the font, the higher the headline is on the page hierarchy. Take into consideration that headlines typically use larger font sizes than subheaders, and the latter usually has larger font size than the body text. Structuring your page by using multiple headers increases the readability for the viewer. You can also modify the hierarchy by changing the color, contrast, and alignment of the fonts.
Go with a widely-used font library service
Aside from headlines, you can also point out different elements to the reader using the same hierarchy technique. For example, a Call-to-Action is one of the most critical aspects of a landing page. Therefore, it makes sense to make the font stand out from the rest of the text on the page by giving it a different color and increasing the font size.
Go with a widely-used font library service
Research also shows that for common typefaces, increasing the boldness of the font increases the ease of reading and directs attention. Thus, it’s easier to use bold and larger letters in a few places rather than switching out the entire font.
Go with a widely-used font library service
Font libraries, such as Google Fonts, operate by inserting a stylesheet link to your HTML document. From there you can refer to your chosen font in a CSS style and the Application Programming Interface (API) renders the fonts to your visitors.
The Branding Aspect
The choice of fonts primarily comes down to your branding and how you want your visitors to perceive your site or product. Do you want your site to seem environmentally friendly, authoritative, welcoming, and creative?
Considering the main goal, you can opt for the appropriate fonts that reflect your main attributes and create the necessary basis for inciting emotion.
Both Light & Airy, as well as Bold & Heavy
Typography is an essential aspect of visual communication, influencing the way we perceive and interpret information. Font psychology, a sub-discipline of typography, is the study of how different typefaces impact human emotions and perception. This field of research aims to understand the psychological effects of various fonts to improve the efficacy of design and communication. By examining the subtle cues and connotations associated with different typefaces, designers and communicators can make more informed decisions to evoke specific emotions or reactions from their target audience.
FONTRAST
Typography is an essential aspect of visual communication, influencing the way we perceive and interpret information. Font psychology, a sub-discipline of typography, is the study of how different typefaces impact human emotions and perception. This field of research aims to understand the psychological effects of various fonts to improve the efficacy of design and communication. By examining the subtle cues and connotations associated with different typefaces, designers and communicators can make more informed decisions to evoke specific emotions or reactions from their target audience.